Three Practical Steps to Increasing Awareness

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At the just-concluded UsTOO 25th Anniversary Celebration in Chicago, I gave a short talk on marketing tactics that can help increase awareness about prostate cancer at the grass roots with the goal of transforming indifference into awareness and then into advocacy. In the last post we said that we want to identify and enthuse “fire in the belly” boomers, who will […]

Three Things to Know About Building Prostate Cancer Awareness

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  At the just-concluded UsTOO 25th Anniversary Celebration in Chicago, I gave a short talk on marketing tactics that can help increase awareness about prostate cancer at the grass roots with the goal of increasing contributions. Here, and in two subsequent posts, I’ll talk about how anyone can apply a few simple principles and become a more effective advocate. We’re here to talk […]

“Shared Decision Making:” Good in Theory. Less Good in Practice.

DecisionMaking

In May, the American Urological Association (AUA) attempted to silence its critics–including the United States Preventive Services Task Force (USPSTF) and the American Cancer Society (ACS)–by abandoning its longtime recommendation of universal PSA testing of all men older than 40 to screen for prostate cancer. But since its constituency is, after all, urologists, it avoided […]

How Much Awareness Is Too Much?

Logo for Breast Cancer Awareness Ford Mustang

Prostate cancer advocates have long bemoaned the public’s relative ignorance of the extent and consequences of this male cancer.  This ignorance is especially striking when compared to widespread knowledge about breast cancer, even though the two cancers have a nearly equivalent number of diagnoses (about 230,000) each year in the US. It’s easy to explain […]

The ACA & Its Consequences

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The 2300-page “Patient Protection and Affordable Care Act,” aka “Obamacare,” (hereafter “ACA”), signed into law by President Obama on March 23, 2010, is an incredibly complex piece of legislation. Its various components take effect over a 10-year period. We are now almost three years into the phase-in period, with many changes to take effect in […]

So, What Is It With Us Guys?

MensHealthCenter

In the San Francisco Bay Area town where I live there are two big hospitals.  Both have Women’s Health Centers.  Neither has a Men’s Health Center.  If you happen to ask about one, you’re likely to be referred to the Urology Department. To be sure, there’s Men’s Health magazine, but it seems focused mostly on […]

Demographic Timebomb: Boomer Cancer by the Numbers

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The sheer number of baby boomers—there are about 79 million of us in the U.S.—has impacted every aspect of American society, much for the better, some for the worse.  Now, cancer is about to impact aging boomers—a lot. Radiation oncologist Benjamin Smith of the MD Anderson Cancer Center in Houston, published a study in 2009 […]

Boomers and Cancer

Aging Boomers

We baby boomers, the generation demographers define American born between 1946 and 1964, have been the driving force behind substantial changes in American culture and politics since our arrival in the years following World War II.  In total, there are about 79 million baby boomers, including some who have immigrated to the United States. During […]