Three Practical Steps to Increasing Awareness

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At the just-concluded UsTOO 25th Anniversary Celebration in Chicago, I gave a short talk on marketing tactics that can help increase awareness about prostate cancer at the grass roots with the goal of transforming indifference into awareness and then into advocacy. In the last post we said that we want to identify and enthuse “fire in the belly” boomers, who will […]

Three Things to Know About Building Prostate Cancer Awareness

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  At the just-concluded UsTOO 25th Anniversary Celebration in Chicago, I gave a short talk on marketing tactics that can help increase awareness about prostate cancer at the grass roots with the goal of increasing contributions. Here, and in two subsequent posts, I’ll talk about how anyone can apply a few simple principles and become a more effective advocate. We’re here to talk […]

The Ugly Tradeoff: Over-Treatment vs. Preventable Death

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Those of us in the prostate cancer community are all too aware of the 2011 USPSTF guidelines that call for discontinuing PSA screening for all men because a high PSA leads too often to unnecessary “over- treatment” with its expense and attendant quality of life (QoL) issues such as impotence and incontinence. Better to remain […]

Lies, Damn Lies, Statistics, and Research Studies.

Mark Twain

As Mark Twain famously said,  “There are three kinds of lies: lies, damned lies, and statistics.”  For those of us following developments in medicine and health, we could amend his statement to “there are lies, damned lies, statistics, and medical research studies.” No news cycle is complete without including the results of some new “scientific study.”  One’s […]

I Don’t Particularly Like Being a “Cancer Survivor”

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A couple of months ago, I marked the five year anniversary of my diagnosis of advanced prostate cancer, although “anniversary” implies a happier event than this milestone may deserve.  Yes, I’m still very much alive and am in pretty decent health, even though the after-effects of radiation and hormone therapy continue to remind me every […]

Let’s Move to Movember

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Sometimes it seems as if every week or month is dedicated to raising awareness of a particular cancer. It can be difficult–if not impossible–to keep them all straight. The American Cancer Society’s website even has a “Cancer Awareness Calendar.” [1] March is National Colorectal Cancer Awareness Month. November is Lung Cancer Awareness Month, as well as […]

Their Unwitting Sacrifice

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Last week, at their conference in San Diego, the American Urological Association (AUA) released its “Early Detection of Prostate Cancer: AUA Guideline.”[1]  The document began by introducing its purpose and audience: “This guideline addresses prostate cancer early detection for the purpose of reducing prostate cancer mortality with the intended user as the urologist.” In other […]

How Much Awareness Is Too Much?

Logo for Breast Cancer Awareness Ford Mustang

Prostate cancer advocates have long bemoaned the public’s relative ignorance of the extent and consequences of this male cancer.  This ignorance is especially striking when compared to widespread knowledge about breast cancer, even though the two cancers have a nearly equivalent number of diagnoses (about 230,000) each year in the US. It’s easy to explain […]

Cancer Awareness, by the Numbers

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Like consumer products competing for sales on the open market, cancer research funding depends, in part, on public awareness of the cancer in question. The more people know about a particular cancer–especially when this knowledge is accompanied by compelling stories of individual cancer patients–the more enthusiastically they are likely to donate to the cause. Public […]

Reconsidering the War On Cancer

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Richard Nixon signed the National Cancer Act in 1971, and since then, we’ve been waging a “war on cancer.” For almost 42 years, we have dedicated billions of research dollars to gleaning insights into the biochemical labyrinth of cancer treatment. Or, to state the situation more correctly, we have been waging war on cancers with […]