Three Practical Steps to Increasing Awareness

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At the just-concluded UsTOO 25th Anniversary Celebration in Chicago, I gave a short talk on marketing tactics that can help increase awareness about prostate cancer at the grass roots with the goal of transforming indifference into awareness and then into advocacy. In the last post we said that we want to identify and enthuse “fire in the belly” boomers, who will […]

Three Things to Know About Building Prostate Cancer Awareness

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  At the just-concluded UsTOO 25th Anniversary Celebration in Chicago, I gave a short talk on marketing tactics that can help increase awareness about prostate cancer at the grass roots with the goal of increasing contributions. Here, and in two subsequent posts, I’ll talk about how anyone can apply a few simple principles and become a more effective advocate. We’re here to talk […]