The Abyss and the Internet

abyss

When I picked up the phone I could hear palpable fear in her voice. “My husband went in to have a growth on his back removed and the lab came back saying he has squamous cell cancer.  They couldn’t get it all because it went deeper than they thought.  One doctor said might be lung […]

Caveat Patiens: American Cancer Marketing (part 2)

This is the second post about dubious marketing techniques newly-diagnosed cancer patients are likely to encounter.  Caveat patiens means “patient beware.”  A newly diagnosed man or woman is an attractive target for companies and institutions that can subtly (or not) exploit the natural fear induced by the word “cancer” as they market treatments that promise […]

Caveat patiens: American Cancer Marketing (part 1)

TargetdHypodermic copy

This is the first of a two-part post about dubious marketing techniques newly-diagnosed cancer patients are likely to encounter.  Like anyone who has heard the words “you” and “cancer” in the same sentence, when my urologist said, “Craig, you have a nasty cancer,” I felt as if I were looking death square in the eye. […]