What New Product Rollouts Taught Me About Obamacare

Rollout

I spent my 35-year career marketing test systems called Automatic Test Equipment (ATE), which are machines used by electronics manufacturers to test semiconductors and printed circuit boards. ATE consists of highly complex hardware and software systems, and a single test system costs anywhere from $100,000 to upwards of $1,000,000. These machines have been used to […]

Men Resisting Recommendation to Skip PSA Test

WIIFM

In May 2012 the U.S. Preventive Services Task Force (USPSTF) issued a statement advising against prostate-specific antigen (PSA) testing to screen for prostate cancer. In March 2013, Consumer Reports echoed the USPSTF in a cover article that claimed that the benefits of PSA testing did not outweigh its risks. In the prostate cancer community, these recommendations […]